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Keywords: Switching intention
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (1): 49–72.
Published: 14 October 2025
... prominent themes and Study 2 supported many hypothesized relationships. For instance, switching costs did not affect either switching intention or behavioral intention, whereas subjective norms influenced both. Switching intention fully mediated the effects of switching costs and environmental concerns...
