Keywords: Telecommunication industry
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Journal Articles

Corporate social responsibility toward stakeholders and customer loyalty: investigating the roles of trust and customer identification with the company

Niki Glaveli
Journal: Social Responsibility Journal
Social Responsibility Journal (2021) 17 (3): 367–383.
https://doi.org/10.1108/SRJ-07-2019-0257
Published: 11 April 2020
... Limited Licensed re-use rights only Customer attitudes Corporate social responsibility Customer loyalty Telecommunication industry Customer trust Customer–company identification H2. C–C identification directly, and positively, influences customer loyalty. Although some...
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