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Keywords: Theory of planned behaviour (TPB)
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Journal Articles
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (8): 1774–1806.
Published: 27 March 2026
... interviews with 48 urban Gen Z participants (aged 21–26), including postgraduate students and early-career professionals. Data were analysed using reflexive thematic analysis, supported by NVivo 14. Stakeholder theory, the theory of planned behaviour ( TPB ) and the value-belief-norm ( VBN ) framework were...
