... The findings reveal that transactional leadership is correlated with legal CSR and economic CSR. Transformational leadership, on the other hand, cultivates ethical CSR, which in turn positively influences brand equity. A direct bridge between transformational leadership and brand equity is also detected...

... the responses by 214 pairs of sales directors and sales managers to self‐administered structured questionnaires, data were collated and processed through analysis of variance and structural equation model to test the research hypotheses. Findings The findings revealed that transactional leadership...