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Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

Social Responsibility Journal (2025) 21 (8): 1585–1605.

https://doi.org/10.1108/SRJ-07-2024-0482

Published: 13 May 2025

... examined how shared benevolence-caring and universalism-concern affected consumers’ assessment of corporate political advocacy. Findings The results revealed that congruent social-focus values (benevolence-caring and universalism-concern) were positively associated with supportive behaviors when...

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