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Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

Social Responsibility Journal (2025) 21 (8): 1585–1605.

https://doi.org/10.1108/SRJ-07-2024-0482

Published: 13 May 2025

... affect consumers’ perceptual evaluation and behavioral responses. This study aims to examine how value congruence between a company and its consumers motivates consumer support for the company's political advocacy stance. Design/methodology/approach Using a two-wave longitudinal survey, this study...

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Corporate social responsibility and job pursuit intention: the role of job seekers’ perception on employer prosocial orientation, value congruence and employer attractiveness

Bee Lian Song, Chee Yoong Liew, Poh Kiong Tee, Ling Chai Wong

Social Responsibility Journal (2024) 20 (9): 1809–1831.

https://doi.org/10.1108/SRJ-04-2023-0235

Published: 09 July 2024

...Bee Lian Song; Chee Yoong Liew; Poh Kiong Tee; Ling Chai Wong Purpose This study aims to examine the relationship between corporate social responsibility (CSR) and job pursuit intention (JPI), and the role of job seekers’ perception on employer prosocial orientation, value congruence and employer...

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Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

Corporate social responsibility and job pursuit intention: the role of job seekers’ perception on employer prosocial orientation, value congruence and employer attractiveness

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Mobilizing consumers through corporate political advocacy: how social-focus value congruence shapes corporate virtuous character

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