... perceived innovation, consumer perceived completive advantage of firms, consumer perceived sustainable practices and consumer perceived stakeholder orientations’ responsibility programs specifically influence assessments and willingness to pay (WTP) premium price points for such goods (Rendtorff...

... Emerald Publishing Limited Licensed re-use rights only Willingness to pay Environmental consciousness Socio-demographic Green consumption Green products In the recent years, the consciousness toward environment has been a primary issue (de Moura et al., 2012...

...Ahmad Al Jarah; Okechukwu Lawrence Emeagwali Purpose The purpose of this paper is to examine the impact of corporate social responsibility (CSR) on the behavioral intention (BI) of customers (e.g. repurchase/revisit intention, spread word of mouth, loyalty, willingness to pay). Design...