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Keywords: eWOM
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Journal Articles
CSR communication, social media and consumer engagement: evidence from the airline industry
Available to Purchase
Journal:
Social Responsibility Journal
Social Responsibility Journal (2026) 22 (4): 876–901.
Published: 30 January 2026
... with airlines’ CSR posts and why, an area where prior work has optimised message content but underexplored person-side drivers. Design/methodology/approach This study tests a model linking perceived value, satisfaction, perceived service quality ( PSQ ), positive/negative electronic word of mouth (eWOM...
