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Purpose

This study aims to offer authors’ humble yet unique experiences about developing an undergraduate sociology programme in an increasingly divided city.

Design/methodology/approach

In this study, the authors reflect upon the development of a new sociology programme in Hong Kong in which a wide spectrum of expectations from different stakeholders, together with their own sense of mission towards sociology education, have set a very challenging stage.

Findings

Developing an undergraduate sociology programme has never been easy, and there is no self-complacence as far as developing a programme that is of both academic and social values.

Originality/value

This paper offers a first-hand account of how sociology educators have developed a new sociology programme in a unique social context.

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