Molly Madziva, who was born in Zimbabwe, was sent by her family to the USA to attend college. When she graduated in 2000 there were no jobs for her in Zimbabwe, as the economy was among the weakest in the world. While working as a software engineer at Bell Labs in New Jersey she decided that she wanted to help the people in her village of Macheke, the majority of who were farmers. Her idea would be an ambitious one. Molly called this the Macheke Sustainability Project. Molly met with various stakeholders who had an interest in the project. Following a thorough situation analysis and the formulation of a list of strategic initiatives, the major decision that she was left with was how to most effectively go about handling the implementation of the project. Her options included: a project within the Institute for Global Understanding at Monmouth University where she was enrolled as a graduate student; a non-profit business located in the USA; a non-governmental organization (NGO) located in Zimbabwe; and a private business in Zimbabwe. Each of these options had clear benefits. Molly was torn, however, as to which she should choose.
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1 May 2013
Case Study|
May 01 2013
The Macheke Sustainability Project Available to Purchase
Stuart Rosenberg;
Monmouth University, Monmouth, New Jersey,
USA
Stuart Rosenberg is an Associate Professor of Management, Monmouth University, Monmouth, New Jersey, USA
Stuart Rosenberg can be contacted at: srosenbe@monmouth.edu
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Susan Forquer Gupta;
Susan Forquer Gupta
Monmouth University, Monmouth, New Jersey,
USA
Susan Forquer Gupta is an Associate Professor of Marketing and International Business, Monmouth University, Monmouth, New Jersey, USA
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Moleen Madziva
Moleen Madziva
Monmouth University, Monmouth, New Jersey,
USA
Moleen Madziva is based at the Macheke Sustainability Project
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Stuart Rosenberg can be contacted at: srosenbe@monmouth.edu
Publisher: Emerald Publishing
© Emerald Group Publishing Limited
2013
Emerald Group Publishing Limited
Licensed re-use rights only
The CASE Journal (2013) 9 (2): 47–57.
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Citation
Rosenberg S, Gupta SF, Madziva M (2013), "The Macheke Sustainability Project". The CASE Journal, Vol. 9 No. 2 pp. 47–57, doi: https://doi.org/10.1108/TCJ-09-2013-B005
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