Excellence in teaching and excellence in case writing

Many award-winning case writers have also been honored for their excellence in teaching. What do excellent teachers know that informs their case writing? Can individuals improve their case writing by becoming better teachers? The relationship between teaching excellence and effective case writing is worth exploring further.

When Emerald Publishing first acquired The CASE Journal (TCJ), a publisher wanted to increase the number of cases in the collection rapidly. She planned to hire professional writers to convert previously published research into business case studies. The professional writers were given the journal's Guidelines for Authors, and, subsequently, ten cases with...