Editorial

At the North American Case Research Association annual meeting in Niagara Falls, I picked up a tote bag from Emerald Publishing (the publisher of TCJ) inscribed with Emerald’s slogan “Together we can all make a Real Impact #Real Impact.” That tag line is the inspiration for this editorial letter.

Emerald Publishing’s website provides the following mission for the organization:

Emerald’s mission and goals dovetail nicely with the 2020 accreditation standards of AACSB. The 2020 standards address AACSB’s vision “to transform business education globally for positive societal impact” (AACSB, 2021). Accredited schools must clearly identify the area(s) in which they intend...