British Telecom: Doing the Right Thing or Doing Things Right?

“British Telecom. (BT) has used stakeholder consultation to strengthen customer, and other stakeholders' loyalty. As a privatized ex-government monopoly, British Telecom has always had a strong public service ethos. It has gone from being the only telephone company in the UK to competing with a variety of new and international telephone companies - many of which use aggressive pricing strategies to win new customers. Stakeholder consultation is a way for the company to demonstrate its conviction that its ethical framework best serves the interests of all stakeholders. To do so, it sought the views of and feedback from a diverse...