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“Responding to increasingly strident criticism of its impact on the countries it operates in and sources from, McDonald's Corp. cited establishment of -- or improvements in -- sustainable agriculture programs, animal welfare and recycling in its first-ever Social Responsibility Report. The 46-page document lists a number of initiatives touching all areas of company operations, from beef procurement and workforce training to packaging and people. The report is divided into four segments: community, environment, people and marketplace.”7

Community. McDonald's in the community means local development, support for youth sports and other community programs, help in times of need....

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