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Keywords: African time
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (1): 120–151.
Published: 03 January 2017
... consistently let their clients and customers down as a result of what he called their “inadequate knowledge” or “half knowledge.” He also noted that many indigenous Nigerian IT businesses still conducted their day-to-day business activities on “African time” resulting in dissatisfied clients. See Exhibit 1...
