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Keywords: Ansoff matrix
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Case Studies
Skillmatics: toying with technology for growth
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–16.
Published: 12 February 2026
... published sources. © 2026 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Business model Business growth Sustainability Ansoff matrix Business model canvas In this industry, it’s all about carving a niche for your...
Case Studies
Spreading the aroma of spices across India: the brand of JK Masale
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (5): 1096–1132.
Published: 18 January 2024
... Herfindahl–Hirschman index Market concentration Ansoff matrix Emergent strategy Deliberate strategy Brand architecture Brand relationships Branding Market growth strategy Spices Historically known as the “Land of Spices”, it was the luscious aroma of cinnamon, cloves and cardamom, among...
