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Keywords: Ayurveda
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2022) 18 (4): 656–669.
Published: 12 May 2022
... start-up that offers “Ayurveda” remedies in the form of oil to be applied to the navel to cure health issues. Ms Vakharia, the owner of Nabhi Sutra, mentioned that her social media posts and campaigns are not reaching the desired target audience. Complexity academic level The case can be used...

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