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Case Studies
Worcester Red Sox: Let's grow our brand
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (1): 38–61.
Published: 29 September 2023
... level This case was written for undergraduate-level Marketing Principles or Sport Marketing courses. Marketing strategy Marketing mix Situational analysis Sport marketing Brand management Baseball team The WooSox finished the 2022 season in the top six in attendance per game in all...
