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Keywords: Business model canvas
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Case Studies
Skillmatics: toying with technology for growth
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–16.
Published: 12 February 2026
... published sources. © 2026 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Business model Business growth Sustainability Ansoff matrix Business model canvas In this industry, it’s all about carving a niche for your...
Case Studies
Paranoiabox.ru: Russian start-up growth decision dilemma
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 709–744.
Published: 18 May 2022
...Alla Dementieva; Olga Kandinskaia; Olga Khotyasheva Theoretical basis The novelty of this case is the multidisciplinary focus where the aspects of entrepreneurship, marketing strategy and finance are mixed together. Students are expected to apply their knowledge of Business Model Canvas...
Case Studies
Starbucks in China: what lessons can Starbucks learn from Luckin?
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (4): 625–646.
Published: 01 September 2021
...Heidi M.J. Bertels; David Desplaces Theoretical basis The case integrates frameworks on business models, the business model canvas (BMC) and Porter’s generic strategies in the context of the coffee industry in China. The case enables students to construct a Business Model Canvas for competing...
