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Keywords: COVID-19 pandemic
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2021) 17 (6): 754–783.
Published: 21 August 2021
... Licensed re-use rights only Vertical integration First-mover advantage Peloton Competitive dynamics COVID-19 pandemic Exercise equipment and media “Three […] two […] one […] let’s go!” The energy of Ally Love, a Peloton fitness instructor, was described as “incredibly authentic...
