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Keywords: Charity
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Case Studies
The March of Dimes: branding in the not-for-profit sector
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (3): 377–413.
Published: 02 May 2017
... the organization as a charity with “a clear and compelling case.” Staples knew that failure to ensure the MOD brand remained relevant was not an option. He also knew they had to take action quickly to continue to grow much needed revenue to fund ongoing research and provide vital services to mothers of premature...
