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Keywords: Circular business model
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Case Studies
Bidules: establishing an upcycling model in eyewear
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (1): 13–20.
Published: 25 April 2025
... framework Circular business model In 2012, N. Musty, then a sophomore in college, found a box of old glasses in the basement of his mother’s shop. As the son of three generations of opticians, he quickly realized the superior quality of these 40+−year-old glass frames compared to the contemporary ones...
