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Keywords: Cognitive bias
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2019) 15 (1): 22–45.
Published: 01 March 2019
...Jamie O’Brien Theoretical basis This case has two primary purposes. First, it allows students to examine how cognitive bias can affect decision making in stressful situations. Students explore why individuals make flawed choices. They learn about how managers shape the context and the process...
