... Competitive advantage Innovation Strategic management Sustainability Dilip Rajan, Chief Operating Officer and member of the Managing Board, sat in his office at East-West Seed Group’s (EWS) Headquarters in Nonthaburi, Thailand. He felt a sense of pleasure and pride as he set down the latest issue...

... Distribution channels Workflow management Product differentiation Competitive advantage In January 2024, the India-based cosmetic trademark SUGAR Cosmetics (SUGAR), owned by Vellvette Lifestyle Private Limited, was making rounds in the media as it delivered its first profitable quarter (Q4) [ 1...

... International business strategy Competitive advantage International market entry Product differentiation Marketing strategy Market orientation Market entry strategy International corporate level strategy Cost leadership Transnational strategy Product differentiation Location choice Indian EV market...

... applicable for a management or strategic management course with a focus on analyzing the tactics used for maintaining competitive advantage. A stakeholder analysis for various parties in either of these courses would also be suitable. Instructors addressing some of these topics together should find...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing mix Digital marketing Competitive advantage STP Competition Electronics With most smartphone companies not providing headphones in the box and the growth of content consumption via different...

... and scenarios such as customer value proposition, competitive advantage and digital marketing. Complexity academic level This case was developed to be used in an undergraduate course in entrepreneurship. The particular course, new venture finance: the entrepreneur’s perspective, teaches the general subject...