... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Maruthi Suzuki Strategy Product innovation Light commercial vehicle Brand repositioning Small commercial vehicle Competitive dynamics Relatedness strategies The Super Carry has been designed...

...Christopher Curtis Winchester; Erin Pleggenkuhle-Miles; Andrea Erin Bass Theoretical basis The theoretical basis for this case is a focus on vertical integration, first-mover advantage and competitive dynamics. Vertical integration is based on Williamson’s (1979) theory of transaction-cost...

... the competitive dynamics at play. The case requires students to consider how Roku might revise its generic strategy based on the new competitive landscape in which it operates. Research methodology In writing this case, the research team used secondary research that was informed by interviews with Roku users...

... and to move forward with effective strategies to compete and strengthen market positions in such industry environment. Mergers and acquisitions Competitive dynamics Competitive strategies Industry consolidation Industry deregulation Predatory pricing Vodafone India and Idea Cellular Limited...