Keywords: Competitive strategy
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Case Studies
Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–11.
Published: 20 April 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Dunzo Quick commerce Errand Hyperlocal market B2B marketing Competitive strategy Entrepreneurship Strategic management Strategy In January 2025, Kabeer Biswas, co-founder and CEO of Dunzo Digital Private...
Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–9.
Published: 26 February 2026
... published sources. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Leadership Strategic management Competitive strategy The case can also be included within a course on entrepreneurship in a module that addresses...
Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–10.
Published: 16 February 2026
...-care market. Complexity academic level This case is designed for MBA, executive MBA and upper-level undergraduate courses in: marketing strategy; competitive strategy; pharmaceutical and health-care management; innovation management; and emerging markets strategy. The case...
Case Studies
Case Studies
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2026) 22 (3): 578–583.
Published: 27 November 2025
... discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Strategy Competitive strategy Luxury fashion...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (6): 1495–1512.
Published: 31 March 2025
... and postgraduate-level students enrolled in a marketing management course. Digital marketing Entrepreneurial skills Marketing strategy Food marketing Entrepreneurship Competitive strategy Raksha Shenoy (she), the creative mind behind the establishment of Tapas Foods (Tapas), experienced...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (5): 1212–1223.
Published: 06 March 2025
... Licensed re-use rights only Regional brands Marketing strategy Competitive strategy Innovation Umbrella, Small and medium enterprise John’s introduced its first product-based advertisement in 2012, focusing on engineering improvements such as the H2O Shake umbrella, which featured fiber...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (5): 1148–1167.
Published: 27 February 2025
... be contacted at: sarah.lee@dominican.edu © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Family firms Events management Hospitality industry Regional marketing, Small businesses Social media strategy Competitive strategy Guillermo Aguilar...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (4): 902–921.
Published: 26 December 2024
... Women entrepreneurs Female entrepreneurship Innovative entrepreneurship Entrepreneurial innovation Women in innovation Market differentiation Sports management Entrepreneurship Innovation Service innovation Competitive strategy Differentiation Sports Miray Rashad Barsoum can...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (6): 1422–1441.
Published: 27 September 2024
... leader Competitive strategy Diversification Innovation Declining industry Growth strategies Competitive strategy Maggie is a competitive and energetic leader who is known for inspiring teams, operationalizing plans and mobilizing organizations to deliver business results. She understands...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2025) 21 (1): 187–225.
Published: 06 June 2024
... Association (NEDA) [ 7 ]. Arup Majumdar can be contacted at: arupmajumdar243@hotmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Strategic management Competitive strategy Brand management Fashion The CEO...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (3): 747–766.
Published: 27 September 2023
... E1 Figure E1 Figure E2 Figure E2 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Circular economy Competitive strategy Expansion Strategy Fashion Industry Kriti Tula, Paras Arora...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2024) 20 (6): 1423–1459.
Published: 22 September 2023
... re-use rights only Women as entrepreneurs Women CEOs New venture development Transformational leadership Sources of funding Tech unicorns Disruptor brands Competitive strategy Funding challenges Entrepreneurial motivation While teaching design programs such as Adobe InDesign [ 11...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (6): 800–824.
Published: 05 May 2023
... is suitable for strategic management classes for upper-level undergraduates and at the graduate level for MBA and/or master students. It prepares students to discuss core concepts in strategy, such as competitive strategy and competitive forces that shape strategy. Mahdi Tajeddin can be contacted...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (2): 314–327.
Published: 07 February 2023
... was not at its best; though the company managed to secure a few big deals for exclusive supply arrangements like Indigo airlines and Taj Hotels, it was yet to make its presence visible in the market. Positioning Brand Competition USP Competitive strategy Beverage Manufacturing On 15...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (1): 26–48.
Published: 06 September 2022
...). Stakeholder management Vaccine inequity Competitive strategy Clinical trials Clinical outcomes Health-care management Leadership Health-care leaders Pharmaceutical industry Pfizer’s remarkable, record-breaking development of a COVID-19 vaccine is the result of ingenuity, agility...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2018) 14 (4): 513–534.
Published: 02 July 2018
... really make the company a quick success? Ralph drank his hot tea and watched it rain as he thought about the startling proposal Mr Shaw had suggested. Turnaround Manufacturing Competitive strategy First-mover advantage Carpet Carpets International The purpose of this case study...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2017) 13 (1): 25–58.
Published: 03 January 2017
... Analysis and Strategic Management, Railroad Logistics, Deregulation of a former Monopoly, Stakeholder Theory. Friedrich Sommer can be contacted at: friedrich.sommer@wiwi.uni-muenster.de Competitive strategy Stakeholder theory Strategic management Deregulation Decision-based case Railway...

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