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Keywords: Content saturation
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Case Studies
“Content, content everywhere… . . How to reach and engage consumers?” – Brand Nabhi Sutra
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (4): 656–669.
Published: 12 May 2022
...Viral Nagori; Crystal Magotra Theoretical basis The SAVE framework introduced by Richard Ettenson, Eduardo Conrado and Jonathan Knowles can be used to address the problem of content saturation and to plan content strategies for the brand Nabhi Sutra. The framework focuses on the solution, access...
