... of sellers into the delivery process. This case study explores the rationale, implementation and impact of the innovative approach on customer engagement and the seller community. By featuring QR codes and images of sellers on the packaging, and directing customers to their narratives on Amazon’s platform...

... saturation Digital marketing Content marketing Social media marketing Entrepreneurship Start-up Health care Traditional remedies Customer engagement Ayurveda It was 31 October 2020, and Ms Vakharia, the owner of Nabhi Sutra, was analysing the response received on social media for the posts...