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Keywords: Customer insight
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2016) 12 (2): 179–188.
Published: 05 May 2016
... an active interest in the Facebook page and would ask Katrina to make postings on the page with increasing frequency. Bruce said: “I understand how direct mail marketing works but I am not sure I get social networking.” Pricing strategy Social marketing Marketing mix Customer insight Marketing...
