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Keywords: Customer support
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2026) 22 (2): 368–374.
Published: 27 November 2025
.... Corresponding author Nadir Ali nadir.ali@dmu.ac.uk © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer credo Customer satisfaction Customer support Management approach Leadership Strategy In the dynamic city of Dubai in the United Arab...
