... (see Table 4). Supply chain management Digital Marketing Customer service Distribution management IT strategy Logistics Research and development Strategic management Operationally, a regular cycle of stock was taken from regional distribution centers by the franchises...

...: A Beauty and the Beast Retelling. With Amy’s limited experience utilizing digital marketing and managing a brand, she struggles knowing that she will be expected to take an active role in the marketing of her book, largely through self-promotion. Complexity academic level Courses: Entrepreneurship, New...

... regulation under the Digital Markets Act ( DMA ), which prevents such conduct in advance by imposing proactive obligations on gatekeepers like Google to ensure openness, interoperability and fair access. Through this dual lens, students evaluate how different legal systems address digital market power...

...Farrah Arif Research methodology The case was developed using primary sources, chiefly based on interviews conducted with the protagonist. It was tested with MSc Marketing students during a hackathon, where participants were tasked with developing and delivering a comprehensive digital marketing...

... to maintain a strong online presence to establish itself as a household name for nutritious snacks. To better position her brand in the marketplace, she felt an urgent need to reassess her digital marketing strategies. Complexity academic level The case is intended mainly for undergraduate-level...

... Marketing strategy Digital marketing Sustainability “Repeat business or behavior can be bribed. Loyalty has to be earned.” – Janet L. Robinson [ 1 ] On a sweltering afternoon in April 2021, the air crackled with a tension thicker than Bangkok’s humidity. Mahima (she), Yindii’s co-founder...

... be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study. Sunbird Straws was on a mission to make the Earth greener and cleaner. They aimed to reduce carbon...

... the year 2007 to 2023. The third-generation artisan entrepreneur Karan Marvada attempted exploring the new-age social media platforms to showcase the products, modified his product designs to attract a new customer-base and adapted to digital marketing. However, in the wake of the crowding...

...@yahoo.co.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing mix Digital marketing Competitive advantage STP Competition Electronics With most smartphone companies not providing headphones in the box and the growth of content...

... for teaching undergraduate, postgraduate as well as certificate and executive development programs to teach courses on digital marketing, content marketing and social media marketing to cover the concept of content saturation. The case can be of value addition to the entrepreneurship and digital marketing...

... for Boomn, the digital marketing agency discussed in the case. In addition, secondary research on the USA retail industry was performed by the author. The case was class-tested four times by the author, with Hannah Franzen and Mallory Franzen initially visiting as case protagonists. This resulted...

... for a general marketing or entrepreneurial marketing course. The case focuses on how a startup can optimize its advertising strategy for a niche market to stimulate growth with a limited budget by using digital marketing techniques. Table I Product segmentation for fashion dolls according to Nickolay...