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Keywords: Digital products
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (1): 112–138.
Published: 02 January 2018
... in the form of a case study. Relevant courses and levels This case can be applied to strategic management at under graduate and introductory level in post-graduate marketing of digital products. Sumedha Tuteja can be contacted at: sumedha.tuteja@gmail.com © Emerald Publishing Limited 2018...
