Keywords: Digital start-up
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2026) 22 (3): 609–616.
Published: 09 February 2026
.... The primary suggestion from the conference reviewers was to clarify the case decision, which has been revised accordingly. Case overview/synopsis WittyFeed, a digital start-up founded in 2014, aimed to publish trending worldwide stories on its platform for the user’s entertainment. However, after scaling...
Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (1): 57–75.
Published: 10 November 2022
... and challenges in adopting digital solutions in health care. Anita Kerai can be contacted at: anitak@iimk.ac.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Health and safety Digital start-up Retail The founders...

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