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Keywords: Entrepreneurs
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Case Studies
Planting one thousand seeds of entrepreneurs
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (2): 388–410.
Published: 06 August 2024
...-tested in a core MBA course in both face-to-face and online delivery methods. Case overview/synopsis In March 2021, Goldman Sachs launched its One Million Black Women initiative which expanded its inclusive growth goals to support Black women entrepreneurs who were under-represented and under...
Case Studies
Selling all good: how small new entrants can compete
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2016) 12 (3): 374–398.
Published: 12 September 2016
... as a key marketing tool, the startup had grown to take a 5 percent market share in a fiercely competitive industry dominated by big players. In 2012, the entrepreneurs needed to decide the best way to increase sales of ethically sourced products under the All Good brand. Should they expand their share...
Case Studies
The Macheke Sustainability Project
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2013) 9 (2): 47–57.
Published: 01 May 2013
... at: srosenbe@monmouth.edu © Emerald Group Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only International marketing Strategic management Entrepreneurs Sustainable development It was the middle of September 2011 and the weather in New Jersey had turned...
