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Keywords: Errand
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Case Studies
Case Provider: The CASE Journal
The CASE Journal 1–11.
Published: 20 April 2026
... a WhatsApp-based errand service to a capitalized technology platform, its transition to quick commerce, the competitive environment including Porter and Swiggy Genie, and the challenges of scaling in a saturated market. Complexity academic level This case is appropriate for courses in Strategic...

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