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Keywords: Expansion
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal 1–14.
Published: 19 June 2026
... remained concentrated in metro and Tier I markets. At this juncture, Saluja and Verma faced a strategic dilemma: whether to consolidate further within Tier I cities, where café culture and purchasing power were well established, or to pursue expansion into Tier II and Tier III cities that offered long...
Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (3): 747–766.
Published: 27 September 2023
... E1 Figure E1 Figure E2 Figure E2 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Circular economy Competitive strategy Expansion Strategy Fashion Industry Kriti Tula, Paras Arora...
