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Keywords: Export marketing
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Case Studies
Conquering the US market: AJE’s blue ocean strategy in action
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (3): 693–716.
Published: 30 October 2024
... marketing strategy Export marketing Manufacturing Augusto Bauer, deputy CEO of the AJE Group, knew his company had a good product. Its fruit juices containing goldenberries, buriti fruit (pictured in Exhibit 1) and camu camu fruit from the Peruvian highlands were enjoyed...
Case Studies
RETRACTED: From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (3): 767–785.
Published: 12 October 2023
... International marketing Product differentiation Export marketing Joint ventures Musical instrument company If guitar playing is the best hobby in the world (Seah, 2021), then lots of people picked up the best hobby and learned to “shred an axe” during the worldwide shut-down resulting from...
