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Keywords: Fundraising
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (1): 152–162.
Published: 03 January 2017
...Kathryn Woods; Terry Damron Synopsis This case explores the concept of crowdfunding by examining the background of the fundraising model in addition to the successful campaign, “Let’s Send Kids to Harvard: Vidal Scholarship Fund.” In this campaign, Brandon Stanton leveraged the large following...
