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Keywords: Gen Z workplace preferences
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Case Studies
Sanam Sunnatullayevna Mirzaliyeva, Yelena Gennadievna Tokareva, Madiyar Karibzhanov, Artyom Kuzurman, Iskander Yuldashev
Case Provider:
The CASE Journal
The CASE Journal 1–17.
Published: 14 August 2026
... gratitude to their colleagues (Sozinov, 2025). Human resource management Retention strategy Gen Z workplace preferences In January 2024, Alexey Sozinov, HR director of the Dodo Pizza franchise chain in Almaty (Kazakhstan’s largest city), faced a pressing problem. At several locations owned...
