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Keywords: Glamping
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (6): 954–962.
Published: 22 September 2022
... of their campgrounds. This case analyzes a newly proposed strategy: developing glamping campgrounds (i.e. glampgrounds) near CCTC’s existing traditional campgrounds. Glamping is a luxurious form of camping characterized by modern amenities and services. The chief executive officer (CEO) was not only able to identify...
