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Keywords: Global marketing strategy
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Case Studies
Scaling sweat: Gymshark’s market expansion dilemma
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–7.
Published: 24 April 2026
... rights only International expansion Digital-first brands PESTLE Porter’s Five Forces Global marketing strategy CAGE framework Cultural adaptation Emerging markets In early 2024, Ben Francis, founder and chief executive of Gymshark, gathered his senior team at the company’s Solihull...
Case Studies
Eli Lilly’s Mounjaro in India: the race to shape a new market for obesity care
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal 1–10.
Published: 16 February 2026
... situation. The case was compiled from published sources. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Competitive strategy International market entry Marketing strategy Product differentiation Pricing Global marketing strategy...
Case Studies
Conquering the US market: AJE’s blue ocean strategy in action
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (3): 693–716.
Published: 30 October 2024
... marketing strategy Export marketing Manufacturing Augusto Bauer, deputy CEO of the AJE Group, knew his company had a good product. Its fruit juices containing goldenberries, buriti fruit (pictured in Exhibit 1) and camu camu fruit from the Peruvian highlands were enjoyed...
