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Case Studies
A local logistics business entering a niche market: PTL’s open innovation journey
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2025) 21 (2): 363–387.
Published: 25 July 2024
... was a local business offering coolers and bottled water for coolers, serving mainly offices in Athens. This was a new concept for Greece, and it was warmly welcomed by many offices. PTL was the first transporter that offered services to A-Waters. As demand for water coolers grew, the demand for bottled...
