... the aftermarket, highlighting the differentiated challenges Dorman faced within its operations (GlobeNewswire, 2025b). Dorman’s growth strategy also involved targeted acquisitions to broaden its product range and market presence. In 1994, it merged with R&B Inc, consolidating key product lines under...

... regained positive growth, they then started to lose momentum. In this scenario, Kofi, the CEO and co-founder, is considering marketing strategies to catalyze growth. Students assume the role of Kofi and are asked to recommend growth strategies to move the company forward. In doing so, they must scan...

..., such as decisions related to growth strategy (remain small and unique vs become large and mass scale), to maintain a physical presence vs digital presence and the form of digital presence, are dwelt upon. The case is aimed at graduate students in an entrepreneurship or family business course. It could also...

...-managers needed to decide on a growth strategy that would let them leverage their strengths. In analyzing their successes so far, they needed to evaluate their business model including their product line, target markets, marketing strategy (including the pricing strategy, product lines, and channels...

... of more than $40 billion (Wessel, 2014). Brett P. Matherne can be contacted at: bmatherne@gsu.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Stakeholder theory Growth strategy Ethical decision making Strategic leadership Finally...