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Keywords: Herfindahl–Hirschman index
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Case Studies
Spreading the aroma of spices across India: the brand of JK Masale
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (5): 1096–1132.
Published: 18 January 2024
... Herfindahl–Hirschman index Market concentration Ansoff matrix Emergent strategy Deliberate strategy Brand architecture Brand relationships Branding Market growth strategy Spices Historically known as the “Land of Spices”, it was the luscious aroma of cinnamon, cloves and cardamom, among...
