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Keywords: Indigenous women entrepreneurs
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (2): 292–318.
Published: 27 December 2021
... to interesting dialogues on the aspiration to uphold Pune Ladies Association (PULA) Exclusives Pvt. Ltd. as a “For Benefit firm” and developing indigenous women entrepreneurs which was a stimuli for writing the case. Online surveys of the PULA verified sellers were conducted to identify their rationale...
