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Keywords: Joint ventures
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Case Studies
RETRACTED: From award shows to average Joes: Sadowsky Guitars Ltd. evolves and expands to meet worldwide demand
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2024) 20 (3): 767–785.
Published: 12 October 2023
... of the five key international market entry strategies: exporting, licensing, contract manufacturing, joint ventures and investment (equity/acquisition). The case works well in the classroom, even if people are unfamiliar with the musical instrument retail industry. Participants are most likely aware of some...
