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Keywords: Maslow’s need hierarchy
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Case Studies
Alkem Laboratories: managing employee motivation during pandemics
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2022) 18 (5): 786–801.
Published: 05 July 2022
... needs as per Maslow’s need hierarchy (Hall & Naougaim, 1968) for the permanent and contractual workers. Outline why only hygiene factors are insufficient to arrest worker absenteeism during a pandemic like COVID-19. Apply need theory and “Herzberg’s two-factor theory” (Herzberg, 1966; Herzberg...
