Keywords: Mission drift
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Case Studies
Case Provider: The CASE Journal
The CASE Journal (2023) 19 (2): 166–177.
Published: 25 January 2023
... hesitates to accept the $10m and explore the meaningful application of a nonprofit’s mission statement and the concepts of mission creep and mission drift. The case can be read in class for immediate discussion or assigned outside of class. Ultimately, the students decide and defend whether Jessica should...

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