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Keywords: Network effect
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Case Studies
Case Provider:
The CASE Journal
The CASE Journal (2018) 14 (1): 112–138.
Published: 02 January 2018
... Emerald Publishing Limited Licensed re-use rights only Strategy Environmental analysis Digital products Mobile wallet Network effect One97 Communications Limited “Use Paytm” (Advertising slogan – “Paytm Karo”) has become a preferred catchphrase among many major cities in India...
