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Keywords: Not-for-profit
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Case Studies
The March of Dimes: branding in the not-for-profit sector
Available to Purchase
Case Provider:
The CASE Journal
The CASE Journal (2017) 13 (3): 377–413.
Published: 02 May 2017
.... Relevant courses and levels This case study is recommended for marketing courses at the undergraduate level. It is most appropriate for marketing management, introductory marketing, or marketing strategy classes. Additionally, this case is a good fit for courses focused upon not-for-profit marketing...
